Marketing+with+Russell

**Units covered in this class:**


Stuff for Week 1: media type="custom" key="10118465"

http://www.social-brand-value.com/2011/05/25/people-of-walmart/

New York Times - is Walmart too cheap for its own good?

Maria's brand crush on Virgin America

Stuff for Week 2:
Evaluation of the existing brand:

not much emphasis on the record label side lots of marketing for the compilation not a very good mission statement - can’t remember underwhelming website - contrast between the brand and the ‘corporate’ feel of the website not very friendly built for TAFE and not focussed on anything else outside

RSR brand values

*In love with Perth music Innovative Dynamic *Diverse Genuine Hip *Forefront of the ‘scene’ Discovery Colour Connection

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Mission statement ideas
Finding and nurturing new, local talent from the ground up.

"We liked it before it was cool"

Dedicated to discovering the talent at the forefront at the Perth music scene.

Stuff for Week 3
Skittles Brand Book (on scribd.com)

Aaran's groups Prezi on brand values